Pub2Pub Charity Fun Run & Festival
Sunday, 26 August 2018
Dee Why Beach to Newport Beach


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Fundraising Tips for Teams

The Pub2Pub is of course, all about raising much needed funds for wonderful charities like yours, doing vital work within our community. So here’s all the information you’ll need to optimise your fundraising efforts in conjunction with this year’s big event.

Fundraising Team Registration

1. To register a Running Team in Pub2Pub

2. To create a Fundraising Team

  • Note: During the Pub2Pub registration process, you will be asked if you would like to fundraise.  If you answer ‘yes’, an Everyday Hero account will be automatically created if your organisation is new to Everyday Hero.  If not, you’ll be able use your existing login details.
  • You can also create a new fundraising team or use an existing Everyday Hero account directly on Everyday Hero’s platform:  https://www.everydayhero.com.au/event/pub2pub2018

Team Discounts

1. Early Bird Discount

  • Early Bird offer ends Sunday, June 3
    • up to 20% discount on registration fees

2. Group Discount

  • 10% discount is applied if you register at least 10 participants at the one time

3. Family Discount

  • A 30% discount will automatically be applied once the minimum requirement of at least 1 adult and 2 juniors (17 years and below) has been met, during the registration process.

Ways to Fundraise

1. Sponsor a Runner

2. Top Fundraiser Prizes

  • Subject to sponsorship arrangements, there will be additional cash prizes available to your charity for:
    • The Top 3 Highest Team Fundraisers
    • The Top 5 Highest Individual Fundraisers
  • For more info., go to https://pub2pub.com.au/fundraise/prizes/

3. Top Teams Challenge Prizes

  • Subject to sponsorship arrangements, there will be additional cash prizes available to your charity for:
    • The Top 5 Largest Teams (by number)
  • For more info., go to https://pub2pub.com.au/fundraise/prizes/

4. Virtual Runners (NEW!) – Grow your Team

  • We know that it’s not easy asking friends and family to ‘sponsor’ your Pub2Pub Fun Run challenge, even though you’re running for a good cause. So we’ve come up with a new and easier way to help with your fundraising – introducing ‘VIRTUAL RUNNERS’.
    Now, your friends and family can sign up as Virtual Runners and still be part of your Team, without having to run in the event! Registration for Virtual Runners costs just 50% of the standard entry fee. Each ‘Virtual Runner’ still receives a Race e-Bib (via e-Mail) so they really feel part of your Team, (though of course, those Bibs don’t include a timing chip). Each Virtual Runner counts as 0.5 of a participant when tallying numbers for possible prizes… so 2 x Virtual Runners = 1 x actual participant.
  • For more info., go to https://pub2pub.com.au/fundraise/virtualrunners/

5. Sell and/or Buy Raffle Tickets

Fundraising Tips via Social Media

How to Increase Donations via Social Media

Fundraising is a pretty incredible thing to do. Not only are you raising money for a cause you care about, you’re also helping to educate and inspire others. However, it isn’t an easy thing to ask people to donate their hard earned dollars to help you reach your fundraising goal.

Thankfully Social Media has helped close the barrier between fundraiser and donor! These simple ‘tricks of the trade’ are a fool-proof way to increase your donations without having to awkwardly ask outright.

Facebook

Though Elton John might have us think that ‘sorry’ seems to be the hardest word… if you’re fundraising the hardest word is often ‘please’. Let’s face it – asking people for money can make you feel a little awkward. But it doesn’t have to be if you do it the right way.
Some of our most successful fundraisers have told us that one of the BIG things they struggled with was choosing how to share their fundraising page in a way that would help them raise the most funds.

Pst… here’s a little Facebook secret!

Using a Facebook Group to unite your family and friends around your fundraising activity and as a direct way of asking for their support is key!

Research across our platform has found that fundraisers who share their page through a Facebook Group they’ve created raise 67% more than those who don’t. That’s right…67%!

And the reason why? Because you’re including people in a special group designed with one purpose – to support your fundraising and keep up to date with your progress.

Facebook Groups are great for fundraising because they create a more ‘personal’ environment where you can invite others, directly ask them to help you, thank them when they do and let them know when you’re close to your goal so they can help you reach (or even exceed) it.

Instagram

1. Edit your everydayhero Page

  • Make sure you are uploading a profile photo on your everydayhero fundraising page! Fundraisers with a profile photo raise 10 times more! This is because we are visual and emotional beings, having a photo builds a connection between you and the donor.
  • Add a story. Make sure you tell your donors about yourself! Let them get to know you, this way they will gain a deeper understanding as to why you have chosen to fundraise! People who include a story raise up to 74% more than others.

2. Donate to your page

  • Fundraisers who have donated to their own pages show that they are more dedicated and motivated to achieving their goals. It helps to inspire the people who visit the page to donate.

3. Share on Instagram

  • Make sure you share your fundraising page on Instagram! Instagram users are incredibly active and spend at least 21 minutes per day on the app. Don’t be afraid to post a couple of times throughout your fundraising journey.
  • Use different images to increase engagement!
  • Include the link to your fundraising page in your bio! Make it easy for people to get to your page. The easier it is, the more likely you are to receive donations.
  • Tag your chosen charity and everydayhero!
    • Reach out, the more people and organisations that know your story, the more likely you are to achieve your goals!
  • Don’t underestimate the power of the hashtag!
    • Use as many hashtags as you can think of. The more you list the more you increase your audience! The optimal number is 10!
  • Think about when you are posting!

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